have you got a card?

i love business cards.

i have a gorgeous, creamy yellow vintage, ceramic vase on my desk that is filled with people's cards.

they tell you a lot about a person, don't you think?

the colours they use.  the typography.  the finish to the card.  the size.  

a bubbly, vibrant show director i met last week handed over a bubbly, red business card with a sleek satin finish.  it was a perfect representation of her personality on card.

a vintage goods vendor i know has an bespoke luggage tag stamped with her details.  it is perfect for her and represents her business perfectly.

my own business card is large, square and terribly 'plain'.  the font is whimsical but not overpowering.  it is more of a postcard than a business card really, with a large space on the flip-side to write details for clients.  i think it does it's job perfectly.  people never fail to comment on it.

at the moment, i am starting to think about the 'identity' for a new business venture.  trying to work out it's personality.  a business name.  the font to use.  the style of the business card. the colours that will best represent the concept.

and this is where i think many people fall down.  not enough thought goes into their identity.  consequently their business card is not a true representation of it's owner.  it gets lost in the crowd.

can't see any of these being lost in the crowd.

you spend a bunch of time prepping for meetings.  working out how best to present yourself.  don't let your 'image' on paper let you down.

(i will now get off my 'business identity soapbox and go back to daydreaming about typography).

jane xx